Surat, Gujarat, India
10th SSC
2015
Grade: 7.8 CGPA
About
Education
Work
Surat, Gujarat, India
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Summary
Building an XR agency providing consulting and developing immersive AR/VR experiences for global brands and agencies, specializing in experiential marketing and innovative tech-stack integration.
Highlights
Directed the development of an AR Photobooth campaign for Salesforce, generating over 500+ organic LinkedIn posts, 250,000+ impressions, and 28,000+ reactions, significantly boosting employee advocacy.
Conceptualized and delivered a gamified AR experience for Netflix's Squid Game X Knorr India, driving product engagement through interactive mechanics and a global leaderboard.
Spearheaded the creation of a WebAR print media experience for HUL's Sunlight using 8th Wall, enabling remote immersive engagement for the Durga Pujo celebration.
Pioneered the integration of Generative AI (GenAI) into AR workflows, developing optimized, asset-rich social media AR experiences (4-8MB) and applications for Meta Quest, Apple Vision Pro, and Spectacles 5.
Consulted major Indian brands including Salesforce, Netflix, Knorr, Cipla Health, Flipkart, Sony Pictures India, Meta, and Snapchat on XR campaign strategy and execution.
Mumbai, Maharashtra, India
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Summary
This company was featured on Shark Tank India S1. I was managing the AR Division, reporting directly to the CTO, and led the development of immersive AR experiences for social media, WebAR, and experiential events.
Highlights
Promoted from AR Generalist to Senior AR Generalist within 5 months, recognizing leadership in handling the AR Division and direct reporting to the CTO.
Developed and deployed immersive AR experiences across social media platforms, WebAR, and large-scale experiential events for diverse clientele.
Provided expert technical and creative assistance during client briefings, influencing concept ideation and optimal tech-stack selection for campaigns.
Cultivated comprehensive skills in 3D & 2D asset creation, optimization, animation, rigging, lighting, and rendering to enhance AR content quality.
Developed robust WebAR experiences using Three.js and ReactThreeFiber, contributing to innovative solutions within a dynamic startup environment.
Mumbai, Maharashtra, India
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Summary
Contributed to AR solution development for a Techstars-backed startup, specializing in Social AR experiences.
Highlights
Developed robust AR experiences for Social Media Platforms: Instagram, Facebook, Messenger, Snapchat, WebAR
Gained foundational proficiency in core XR software and development principles, laying the groundwork for advanced AR specialization.
Collaborated within a Techstars 2021 Batch company, contributing to rapid prototyping and agile development of AR products.
Volunteer
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Co-organized and led a national XR developer community, fostering industry growth through educational events and partnerships with leading tech companies.
Highlights
Co-organized and hosted 50+ XR events across India in collaboration with major tech partners including Apple's Swift Community, Snapchat, Meta, Google, and Niantic Inc.
Designed curriculum for the CBSE Board's latest National Education Policy (NEP) and trained 80,000+ faculties on integrating AR in education in partnership with Meta.
Partnered with the Ministry of Information and Broadcasting, India, to guide students on the XR hackathon challenge at WAVES Summit 2025.
Conducted numerous XR workshops with organizations like 1M1B, Reskilll India, Govt. of Telangana, and various NGOs, promoting XR literacy and skill development.
Awards
Snapchat
Achieved 2nd place in Snapchat's ISL competition. I had created Heena-ARt AR experience. An article was published in Newspaper.
Meta
Secured position under top 50 globally for the multi-player video calling Scribble Gaming AR experience.
Meta
Secured 3rd Position globally for creating multi-player Food guessing game for Meta apps: Instagram, Facebook, Messenger
Certificates
Skills
3D/2D Design & Optimization
Blender, 3D Modeling, 2D Asset Creation, Asset Optimization, Animation, Rigging, Lighting Setup, Rendering, High-Poly Optimization.
Artificial Intelligence
Generative AI (GenAI), AI Automation, Prompt Engineering, Vibe Coding, Agentic AI, IoT, Mediapipe, OpenCV.
Business & Strategy
Client Consulting, Experiential Marketing, Market Trend Analysis, Strategic Planning, Sales, Marketing, Ideation, Concept Development, Tech-Stack Selection.
Leadership & Community
Community Management, Curriculum Design, Technical Training, Public Speaking, Stakeholder Engagement, Event Organization.
Programming & Web Technologies
Java, C/C++, Python, JavaScript, TypeScript, React, Three.js, ReactThreeFiber, Xcode, AWS, Firebase, ARCore, ARKit, OpenXR, AndroidXR.
XR Development & Platforms
WebXR, Lens Studio, Unity, Unreal Engine, Niantic Studio, AR.js, Camerakit, Lightship SDK, Meta Quest, Apple Vision Pro, Snapchat Spectacles, Effect Maker, Xcode, Android Studio, Adobe Aero.
Projects
Netflix's Squid Game X Knorr India: Dare to Slurp Campaign
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Summary
Designed and implemented a thrilling AR game blending Squid Game mechanics with Knorr's ramen slurp experience, accessible via QR code on ramen packs.
Sunlight - Oitijhyerrawng Print Media AR Experience
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Summary
Created a WebAR experience for HUL's Sunlight, activated via QR code in newspaper ads, to showcase an LED Sphere-style advertisement during Durga Pujo in Kolkata.
Salesforce AR Photobooth Campaign: India Grows with Salesforce
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Summary
Developed an in-house AR activation for Salesforce employees to pose like Rahul Dravid on a magazine cover, deployed across 4 Salesforce office locations using Snapchat's Camera Kit SDK.
#CycleForGreen AR Instagram Gaming Effect
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Summary
Designed an AR Instagram gaming effect for Taiwan Excellence as part of their Green Wheel Mission, promoting eco-friendly transportation and carbon emission reduction.